069studio | Brand Identity & Framer Website
Created for 069studio
Role: UI/UX Designer — UX strategy, research, design system, wireframing
Starting a design studio means you are your own first client — and the hardest one. The brand had to do everything at once: attract serious clients, communicate craft, and stand on its own as a piece of work worth showing. Frankfurt is a city of contradictions. Glass towers next to brutalist concrete. Financial precision next to street energy. The studio needed an identity that held that tension without resolving it into something comfortable.
UI/UX, Product Design, Branding
What I did
069 is the city code for Frankfurt. It's also the attitude — local, specific, unapologetic. The brand takes the raw materiality of the city's streets and puts it next to the precision of high-performance digital work. Brutalism not as aesthetic nostalgia, but as a structural principle: heavy weight, strong geometry, nothing decorative that doesn't earn its place.
The result is a brand that feels like it comes from somewhere real.
So, what I did:
01 — Brand Identity System
Developed the full visual identity — logo, typography system, color palette, and usage rules. The design language draws directly from Frankfurt's street architecture: weight, contrast, and structure over ornament.
02 — Figma Design System
Component library with design tokens, auto-layout, and full state coverage. Built to be handed off to developers and maintained by non-designers.
03 — Framer Website
Built the site entirely in Framer — from IA and content structure to final production. Designed for both portfolio presentation and lead generation, with service pages covering Webdesign, Branding, E-Commerce, SEO, and Content.
Outcome
069studio launched as a studio that looks like it has been running for years. The Framer site handles CMS-driven project pages, SEO-optimized service architecture, and appointment booking — all within a visual system strong enough to serve as its own case study.