elunos | Brand Identity, Design System & Website Redesign
Created for elunos company
Role: UI/UX Designer — UX strategy, research, design system, wireframing
elunos had a real product and real clients — Deloitte, MAN, Sparkasse — but their brand didn't reflect that. The company had grown fast without a visual identity to match. No brand guidelines, no consistent typography, no color system. The existing website was a generic Webflow template with no clear messaging hierarchy, weak conversion structure, and nothing that communicated the sophistication of what elunos actually builds. They were pitching to enterprise clients and investors with materials that looked like a startup in week two. The disconnect between product quality and visual presentation was costing them trust before the conversation even started.
UI/UX, Product Design
What I did
So, what I did:
01 — Brand Identity System
Built a complete brand foundation from scratch — logo rules, color tokens, typography scale, and voice guidelines for German B2B. Documented in a 40+ page Figma Brand Guide.
02 — Figma Design System
Component library with design tokens, auto-layout, and full state coverage. Built to be handed off to developers and maintained by non-designers.
03 — Website Redesign
Restructured the IA before touching visuals. The new site answers one question per section: who we are, what we solve, who we've done it for, how to start. SEO-targeted pages for every expertise, industry, and department. Workshop CTA at every key decision point.
Outcome
The new elunos identity positions the company in the same visual tier as the consultancies they compete with — not a startup looking up, but a peer speaking the same language. The Figma design system covers the full website, all marketing materials, and every future pitch deck, so the brand holds regardless of who picks it up next.
The website is structured for both human buyers and search engines, with the expertise / industry / department architecture creating dozens of SEO-targetable pages without diluting the core message. The investor deck carries the same visual credibility — clear narrative, enterprise traction front and center, built for DACH expectations.