Linkly | Link-in-Bio Platform
Created for TOVSTENIUK Agency
Role: UI/UX Designer — UX strategy, research, design system, wireframing
The link-in-bio space is crowded — Linktree, Beacons, Carrd. The brief was to build something genuinely better: more free features, deeper customization, and a tool that works equally well for creators and businesses. The hardest part wasn't designing screens — it was making sense of a product that didn't exist yet and turning a big idea into a coherent, scalable experience.
UI/UX, Product Design
What I did
I started with competitive research across existing platforms to identify gaps — paywalls, weak customization, shallow analytics. From that I built personas and UX flows for two distinct audiences: individual creators and business users, each with different needs and mental models.
The core design challenge was the template + widget system — giving users real creative freedom without overwhelming them. I mapped widget types, interaction logic, and layout combinations, then built a custom design system from scratch: full token structure, component library, and variants for every state and screen size. I also designed website concepts positioning Linkly against competitors by leading with what's free.
Outcome
A complete UX foundation ready for development: research documentation, user flows, wireframes, UI concepts, and a scalable design system with tokens — everything a team needs to build without guessing.