I developed the brand identity and full website design around one principle: let the location speak. Using clean, minimal linear design — sharp lines, generous white space, restrained typography — I created a visual language that felt as precise and premium as Swiss architecture itself.

Key design decisions included a proximity map feature showing distances to notable surrounding locations, turning geography into a selling point. SEO-optimized content was woven into the layout without breaking the visual clarity — structured to rank while still feeling editorial. I then built the entire site in Webflow — handling responsive behavior, interactions, and CMS structure independently.