Sayless | Website & Business Automation Platform
Created for Sayless Company
Role: UI/UX Designer — full cycle from research to developer handoff
Sayless is a B2B AI integration company that needed a website capable of doing more than just presenting services — it had to convince potential clients on the spot. The core problem: businesses don't immediately understand the ROI of AI implementation. The site needed to make that value tangible and measurable before the first call.
Web Design, Branding materials
What I did
Starting from zero, I led the full UX process: stakeholder interviews, user research, persona creation, JTBD mapping, and CRM integration planning. I mapped user flows to understand how different decision-makers (CEOs, ops managers) navigate the buying decision, then translated insights into wireframes and a complete UI/UX design system with a UI kit.
The key design solution was an ROI calculator — an interactive tool letting potential clients input their business parameters and instantly see projected efficiency gains. This transformed a typical "contact us" landing page into a self-qualifying sales tool.
Outcome
Full design delivered and handed off to development with documentation. The site positions Sayless as a data-driven partner rather than just a vendor — reducing friction in the B2B sales cycle.